Text, Newspaper, Word, Label, Flyer, Advertisement, Paper, Poster, Brochure

Today, candidates tend to act more like consumers, and that has necessarily shifted the approach that many employers need to take when it comes to recruitment. Employer branding and recruitment marketing have a vital role to play in how well any organization is able to communicate with those who could potentially be an asset to the business and the quality of talent that it attracts. Mastering employer branding provides the fuel for recruitment marketing that can help to drive growth.

What Is Employer Branding?

It’s the combination of the brand that a business sets out to create, alongside the public perception of the brand and how employees see and feel about their employer. Given that 69% of candidates would not accept a job at a firm with a bad reputation and 83% of employers say that their brand plays a big role in how effectively they are able to attract the right talent, this is something for every organization to consider. There are a number of different factors that can contribute to employer branding; for example, employee perception will reflect the experiences that staff have on a day-to-day basis working within the business.

What Is Recruitment Marketing?

These are basically the tactics and strategies that any business can use to promote an employer brand to candidates in order to improve hiring ROI and drive growth. Engaging with recruitment marketing can have many positive benefits for the business, such as reducing the cost per application, increasing the volume of applications received, improving the quality of candidates and boosting staff retention. Recruitment marketing can deliver on all these metrics and provide more engagement with, and awareness of, the people a business is looking to hire.

PREMIUM CONTENT: Recruitment Marketplaces 2021 Market Update

Key Ways Employer Branding and Recruitment Marketing Can Impact Your Business

  • Making an acquisition strategy more effective. The combination of a powerful branding message and the tools and channels to ensure that it reaches the people its audience can be incredibly effective. The more streamlined this is, the less time recruitment requires, and the more resources can be dedicated to other business-critical functions.
  • Encouraging natural recruitment. When the employer brand is strong, employees naturally become brand advocates, attracting others to come and work within an organization. Referral activity also increases, which is one of the most cost-effective ways of increasing a workforce and also ensuring retention levels remain high.
  • Reducing the cost of attracting the brightest people. Research has found that where employer reputation is high, the premium required to secure a successful candidate is almost half that necessary for a business with a weaker employer brand.
  • Attracting the right people and reducing unwanted attention. A clear employer brand is a statement of intent, vision and values that acts like a beacon to those who will be a great fit for the business culture and practices. 88% of millennials believe that it’s important to be part of the right company culture, and this generation now makes up a big part of the candidate market. The more effective and clear brand reputation is, the simpler it will be to connect with candidates who are looking for this kind of business and to deflect those who would be better off elsewhere.

Employer branding and recruitment marketing are a powerful combination when it comes to business growth.

Lire plus>


Person, Text, Face, Id Cards, Document, Paper, Crowd
Meet Drew Golin, Chief Executive Officer - Shiftfillers

Shiftfillers' CEO has one of those journeys that inspire us to success.  Drew Golin has exemplified servant leadership throughout his life, starting with his education at Temple University in Philadelphia....

Lire plus>
Person, Face, Crowd, Female, Blonde, Teen, Kid, Girl, Woman, Text
Meet Rod Smyth, President - Shiftfillers

Innovation runs in the blood of Shiftfillers' President. Born and raised in Dublin, Ireland, Roderick Smyth consistently lives up to his famous compatriot Oscar Wilde's saying that "true progress is...

Lire plus>
Blonde, Person, Female, Woman, Teen, Girl, Face, Text, Smile, Hair
Meet Karen Febus, Chief Operating Officer - Shiftfillers

Whether it’s running a race or running a successful business, the Shiftfillers' COO knows how to reach goals like no other. Avid runner Karen Febus studied business and finance at...

Lire plus>

Current opportunities to join us

Warehouse General Labor Associate Start 3:00 p.m. $17.50 hourly Same day pay PPG Greenville Greenville_SC Staffing Contracts MN388494221Aug Greenville South Carolina United States 101 Milledge Rd, Greenville, South Carolina, United States, 29605 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing, and shipping customer orders. If you like a fast-paced, physical position ...
Sitdown Forklift Operator Start 7:00 a.m. $17.00 hourly Same day pay + Bonus Sazerac New Albany New Albany_IN Staffing Contracts MN57258282Aug New Albany Indiana United States 707 Pillsbury Ln, New Albany, Indiana, United States Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Ouvrier Usine Start 11:00 p.m. $23.00 hourly Sazerac Montreal Montreal_QC Staffing Contracts MN74489155Aug Montreal Quebec Canada 950 Chem. des Moulins, Montreal, Quebec, Canada, H3C 3W5 Conducteur de chariot élévateur avec expérience et permis Rejoignez Shiftfillers et faites partie de l'équipe dédiée qui prépare les produits et les commandes pour les clients de nos clients. Vous traiterez, préparerez, ramasserez, emballerez et e...
Packaging Technician Start 11:00 p.m. $23.00 hourly Sazerac Montreal Montreal_QC Staffing Contracts MN53622555Aug Montreal Quebec Canada 950 Chem. des Moulins, Montreal, Quebec, Canada, H3C 3W5 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Production Associate Start 7 p.m. 4 days $18.00 inc shift bonus hourly Plus weekend bonuses & same day pay HelloFresh Irving Irving_TX Staffing Contracts MN404873726Aug Irving Texas United States 2700 Market St, Irving, Texas, United States Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Production Associate Start 7 a.m. 4 days $16.50 inc shift bonus hourly Plus weekend bonuses & same day pay HelloFresh Irving Irving_TX Staffing Contracts MN113947726Aug Irving Texas United States 2700 Market St, Irving, Texas, United States Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Manufacturing Technician Start 2:30 p.m. $19.00 hourly Same day pay Herbalife Lake Forest Lake Forest_CA Staffing Contracts MO432638217Aug Lake Forest California United States 20481 Crescent Bay Dr, Lake Forest, California, United States, 92630 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Material Handlers Start 1st shift $16.50 hourly Same day pay Sealed Air Louisville Louisville_KY Staffing Contracts MN319662520Aug Louisville Kentucky United States 7665 National Turnpike, Louisville, Kentucky, United States, 40214 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Material Handlers Start 2nd shift $18.50 hourly Same day pay Sealed Air Louisville Louisville_KY Staffing Contracts MN106206520Aug Louisville Kentucky United States 7665 National Turnpike, Louisville, Kentucky, United States, 40214 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Material Handlers Start 3rd shift $18.25 hourly Same day pay Sealed Air Louisville Louisville_KY Staffing Contracts MN56241520Aug Louisville Kentucky United States 7665 National Turnpike, Louisville, Kentucky, United States, 40214 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...