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We live in a fast-paced world. Things move quickly and are only speeding up. We believed that technology would give us our time back, but instead, it has robbed us of even more of our time. Amazon brings nearly anything we want (but usually don’t need) to our door in a day or two. We’ve been conditioned for instant gratification, and anything less is simply not acceptable.

I Need Results – NOW!

This desire for “all things now” has spilled over into our perspectives on business as well. Annual results now translate into quarterly expectations, which lead to monthly tracking, weekly reporting, daily KPIs and, in some cases, hourly metrics. Even expectations of our marketing efforts have become almost real-time.

As a marketing professional, I often find myself in client discussions about schedules, expectations and when the true effectiveness of a marketing plan can and should be measured. I always reinforce the fact that a solid foundation is still essential, and flash-in-the-pan results are not indicative of long-term success (or failure). Think of Apple, Budweiser, Chase, Nike, Coca-Cola. These brands obviously have a strategic marketing plan in place and make decisions accordingly.  You need to approach marketing as a process, not an event – a process made up of many individual events that present the full picture.

PREMIUM CONTENT: September 2021 US Jobs Report

How Long Will This Take?

We all want our efforts to be successful. We want everything to work just as we envisioned it. One way to capitalize on today’s fast pace and digital tactics is to monitor campaigns and make on-the-go modifications. We’ve all heard the phrase “Ready. Aim. Fire.” Today, we have more of an opportunity to follow the phrase “Ready. Aim. Fire. Shift. Aim. Fire. Shift…” Monitoring constant digital feedback affords the opportunity to fine-tune and adjust. However, these are small changes that still support the original strategy. Perhaps we shift more placements to one social channel over another based on performance or allocate more of our spend to a particularly responsive audience segment. We don’t alter the destination – we simply modify the course to get there.

Executing a marketing plan requires consistent effort and dedication. There must be a willingness to invest the time and attention necessary to see it through. “Good things come to those who wait” is actually, believe it or not, a slogan that was part of an advertising campaign to sell Guinness draft beer. A proper Guinness pour takes longer than other draft beers, and from this product feature, a memorable slogan and effective campaign was born.

Like a great beer, great marketing takes time, so let your marketing do its job. Then you can savor the results. Cheers!

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Meet Drew Golin, Chief Executive Officer - Shiftfillers

Shiftfillers' CEO has one of those journeys that inspire us to success.  Drew Golin has exemplified servant leadership throughout his life, starting with his education at Temple University in Philadelphia....

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Meet Rod Smyth, President - Shiftfillers

Innovation runs in the blood of Shiftfillers' President. Born and raised in Dublin, Ireland, Roderick Smyth consistently lives up to his famous compatriot Oscar Wilde's saying that "true progress is...

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Meet Karen Febus, Chief Operating Officer - Shiftfillers

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Current opportunities to join us

Warehouse General Labor Associate Start 3:00 p.m. $17.50 hourly Same day pay PPG Greenville Greenville_SC Staffing Contracts MN388494221Aug Greenville South Carolina United States 101 Milledge Rd, Greenville, South Carolina, United States, 29605 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing, and shipping customer orders. If you like a fast-paced, physical position ...
Sitdown Forklift Operator Start 7:00 a.m. $17.00 hourly Same day pay + Bonus Sazerac New Albany New Albany_IN Staffing Contracts MN57258282Aug New Albany Indiana United States 707 Pillsbury Ln, New Albany, Indiana, United States Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Ouvrier Usine Start 11:00 p.m. $23.00 hourly Sazerac Montreal Montreal_QC Staffing Contracts MN74489155Aug Montreal Quebec Canada 950 Chem. des Moulins, Montreal, Quebec, Canada, H3C 3W5 Conducteur de chariot élévateur avec expérience et permis Rejoignez Shiftfillers et faites partie de l'équipe dédiée qui prépare les produits et les commandes pour les clients de nos clients. Vous traiterez, préparerez, ramasserez, emballerez et e...
Packaging Technician Start 11:00 p.m. $23.00 hourly Sazerac Montreal Montreal_QC Staffing Contracts MN53622555Aug Montreal Quebec Canada 950 Chem. des Moulins, Montreal, Quebec, Canada, H3C 3W5 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Production Associate Start 7 p.m. 4 days $18.00 inc shift bonus hourly Plus weekend bonuses & same day pay HelloFresh Irving Irving_TX Staffing Contracts MN404873726Aug Irving Texas United States 2700 Market St, Irving, Texas, United States Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Production Associate Start 7 a.m. 4 days $16.50 inc shift bonus hourly Plus weekend bonuses & same day pay HelloFresh Irving Irving_TX Staffing Contracts MN113947726Aug Irving Texas United States 2700 Market St, Irving, Texas, United States Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Manufacturing Technician Start 2:30 p.m. $19.00 hourly Same day pay Herbalife Lake Forest Lake Forest_CA Staffing Contracts MO432638217Aug Lake Forest California United States 20481 Crescent Bay Dr, Lake Forest, California, United States, 92630 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Material Handlers Start 1st shift $16.50 hourly Same day pay Sealed Air Louisville Louisville_KY Staffing Contracts MN319662520Aug Louisville Kentucky United States 7665 National Turnpike, Louisville, Kentucky, United States, 40214 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Material Handlers Start 2nd shift $18.50 hourly Same day pay Sealed Air Louisville Louisville_KY Staffing Contracts MN106206520Aug Louisville Kentucky United States 7665 National Turnpike, Louisville, Kentucky, United States, 40214 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Material Handlers Start 3rd shift $18.25 hourly Same day pay Sealed Air Louisville Louisville_KY Staffing Contracts MN56241520Aug Louisville Kentucky United States 7665 National Turnpike, Louisville, Kentucky, United States, 40214 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...