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We live in a fast-paced world. Things move quickly and are only speeding up. We believed that technology would give us our time back, but instead, it has robbed us of even more of our time. Amazon brings nearly anything we want (but usually don’t need) to our door in a day or two. We’ve been conditioned for instant gratification, and anything less is simply not acceptable.

I Need Results – NOW!

This desire for “all things now” has spilled over into our perspectives on business as well. Annual results now translate into quarterly expectations, which lead to monthly tracking, weekly reporting, daily KPIs and, in some cases, hourly metrics. Even expectations of our marketing efforts have become almost real-time.

As a marketing professional, I often find myself in client discussions about schedules, expectations and when the true effectiveness of a marketing plan can and should be measured. I always reinforce the fact that a solid foundation is still essential, and flash-in-the-pan results are not indicative of long-term success (or failure). Think of Apple, Budweiser, Chase, Nike, Coca-Cola. These brands obviously have a strategic marketing plan in place and make decisions accordingly.  You need to approach marketing as a process, not an event – a process made up of many individual events that present the full picture.

PREMIUM CONTENT: September 2021 US Jobs Report

How Long Will This Take?

We all want our efforts to be successful. We want everything to work just as we envisioned it. One way to capitalize on today’s fast pace and digital tactics is to monitor campaigns and make on-the-go modifications. We’ve all heard the phrase “Ready. Aim. Fire.” Today, we have more of an opportunity to follow the phrase “Ready. Aim. Fire. Shift. Aim. Fire. Shift…” Monitoring constant digital feedback affords the opportunity to fine-tune and adjust. However, these are small changes that still support the original strategy. Perhaps we shift more placements to one social channel over another based on performance or allocate more of our spend to a particularly responsive audience segment. We don’t alter the destination – we simply modify the course to get there.

Executing a marketing plan requires consistent effort and dedication. There must be a willingness to invest the time and attention necessary to see it through. “Good things come to those who wait” is actually, believe it or not, a slogan that was part of an advertising campaign to sell Guinness draft beer. A proper Guinness pour takes longer than other draft beers, and from this product feature, a memorable slogan and effective campaign was born.

Like a great beer, great marketing takes time, so let your marketing do its job. Then you can savor the results. Cheers!

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Meet Drew Golin, Chief Executive Officer - Shiftfillers

Shiftfillers' CEO has one of those journeys that inspire us to success.  Drew Golin has exemplified servant leadership throughout his life, starting with his education at Temple University in Philadelphia....

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Meet Rod Smyth, President - Shiftfillers

Innovation runs in the blood of Shiftfillers' President. Born and raised in Dublin, Ireland, Roderick Smyth consistently lives up to his famous compatriot Oscar Wilde's saying that "true progress is...

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Meet Karen Febus, Chief Operating Officer - Shiftfillers

Whether it’s running a race or running a successful business, the Shiftfillers' COO knows how to reach goals like no other. Avid runner Karen Febus studied business and finance at...

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Shiftfillers Experienced On-site Staffing Managers $60k Newnan, GA Direct_Hire 1087398 Newnan Georgia United States Newnan, Georgia, United States, 30265 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. We are a young venture-funded company and this role and provides the opportunity to significantly contribute to the success and...
Shiftfillers Experienced On-site Staffing Managers $60k Nashville, TN Direct_Hire 1087390 Nashville Tennessee United States Nashville, Tennessee, United States Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. We are a young venture-funded company and this role and provides the opportunity to significantly contribute to the success and...
Production Associate Start 7 p.m. 4 days rotating weekends $18.00 inc shift bonus hourly Plus weekend bonuses & same day pay HelloFresh Phoenix Phoenix_AZ Staffing Contracts SF830182613Jun Phoenix Arizona United States 1850 S 71st Ave, Phoenix, Arizona, United States, 85043 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Production Associate Start 7 a.m. 4 days rotating weekends $16.50 hourly Plus weekend bonuses & same day pay HelloFresh Phoenix Phoenix_AZ Staffing Contracts SF266014613Jun Phoenix Arizona United States 1850 S 71st Ave, Phoenix, Arizona, United States, 85043 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Packaging Technician Start 6:00 p.m. $19.00 hourly Same day pay + Bonus Boston Brands Lewiston Lewiston_ME Staffing Contracts KG236056218Jun Lewiston Maine United States 21 Saratoga St, Lewiston, Maine, United States, 04240 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Light Production Start 11 p.m. $17.25 hourly Same day pay Sealed Air Louisville Louisville_KY Staffing Contracts MN485488525Jun Louisville Kentucky United States Louisville, Kentucky, United States Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. If you like a fast-paced, physical position that gets you up and moving, apply to join our team today. ResponsibilitiesYou will...
Laboratory Technician Start 6:00 a.m. $20.00 hourly Same day pay + Bonus Boston Brands Lewiston Lewiston_ME Staffing Contracts MN3971061Jun Lewiston Maine United States 21 Saratoga St, Lewiston, Maine, United States, 04240 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. If you like a fast-paced, physical position that gets you up and moving, apply to join our team today. A Laboratory Technician ...
Light Production Start 7 a.m. $15.50 hourly Same day pay Sealed Air Louisville Louisville_KY Staffing Contracts MN212922524Jun Louisville Kentucky United States Louisville, Kentucky, United States Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. If you like a fast-paced, physical position that gets you up and moving, apply to join our team today. ResponsibilitiesYou will...
Packaging Technician Start 11:00 p.m. $23.00 hourly Sazerac Montreal Montreal_QC Staffing Contracts MN53622555Jun Montreal Quebec Canada 950 Chem. des Moulins, Montreal, Quebec, Canada, H3C 3W5 Faites défiler pour la description de poste en français:   Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping cus...
Ouvrier Usine Start 3:00 p.m. $22.25 hourly Sazerac Montreal Montreal_QC Staffing Contracts MN96172055Jun Montreal Quebec Canada 950 Chem. des Moulins, Montreal, Quebec, Canada, H3C 3W5 Rejoignez Shiftfillers et faites partie de l'équipe dédiée qui prépare les produits et les commandes pour les clients de nos clients. Vous traiterez, préparerez, ramasserez, emballerez et expédierez les commandes des clients. Si vous aimez un post...