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Fast internet concept

We live in a fast-paced world. Things move quickly and are only speeding up. We believed that technology would give us our time back, but instead, it has robbed us of even more of our time. Amazon brings nearly anything we want (but usually don’t need) to our door in a day or two. We’ve been conditioned for instant gratification, and anything less is simply not acceptable.

I Need Results – NOW!

This desire for “all things now” has spilled over into our perspectives on business as well. Annual results now translate into quarterly expectations, which lead to monthly tracking, weekly reporting, daily KPIs and, in some cases, hourly metrics. Even expectations of our marketing efforts have become almost real-time.

As a marketing professional, I often find myself in client discussions about schedules, expectations and when the true effectiveness of a marketing plan can and should be measured. I always reinforce the fact that a solid foundation is still essential, and flash-in-the-pan results are not indicative of long-term success (or failure). Think of Apple, Budweiser, Chase, Nike, Coca-Cola. These brands obviously have a strategic marketing plan in place and make decisions accordingly.  You need to approach marketing as a process, not an event – a process made up of many individual events that present the full picture.

PREMIUM CONTENT: September 2021 US Jobs Report

How Long Will This Take?

We all want our efforts to be successful. We want everything to work just as we envisioned it. One way to capitalize on today’s fast pace and digital tactics is to monitor campaigns and make on-the-go modifications. We’ve all heard the phrase “Ready. Aim. Fire.” Today, we have more of an opportunity to follow the phrase “Ready. Aim. Fire. Shift. Aim. Fire. Shift…” Monitoring constant digital feedback affords the opportunity to fine-tune and adjust. However, these are small changes that still support the original strategy. Perhaps we shift more placements to one social channel over another based on performance or allocate more of our spend to a particularly responsive audience segment. We don’t alter the destination – we simply modify the course to get there.

Executing a marketing plan requires consistent effort and dedication. There must be a willingness to invest the time and attention necessary to see it through. “Good things come to those who wait” is actually, believe it or not, a slogan that was part of an advertising campaign to sell Guinness draft beer. A proper Guinness pour takes longer than other draft beers, and from this product feature, a memorable slogan and effective campaign was born.

Like a great beer, great marketing takes time, so let your marketing do its job. Then you can savor the results. Cheers!

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Meet Drew Golin, Chief Executive Officer - Shiftfillers

Shiftfillers' CEO has one of those journeys that inspire us to success.  Drew Golin has exemplified servant leadership throughout his life, starting with his education at Temple University in Philadelphia....

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Meet Rod Smyth, President - Shiftfillers

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Meet Karen Febus, Chief Operating Officer - Shiftfillers

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Current opportunities to join us

Manufacturing Associate: $17/hour Unassigned 5c4f1586-90d5-48ca-905a-3dd387082368 Greenville South Carolina United States 101 Milledge Road, Greenville, South Carolina, United States, 29605 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be operating machinery within a factory setting to prepare manufactured goods to be processed via machinery. If you li...
Manufacturing & Packaging Technicians $17.50 to $19.50 hourly Herbalife_Lake_Forest_CA fd7468f0-78b3-40f8-84c6-370231f4ba7f Lake Forest California United States 20481 Crescent Bay Drive, Irvine Industrial Complex-East, Lake Forest, California, United States, 92630 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking and packing customer orders. If you like a fast-paced, physical position that gets y...
Bottling & Packaging Technicians various shifts $17.00 to $17.90 hourly Sazerac_New_Albany_IN 0632a0fe-afa7-41bb-8fc0-63f787f36a54 New Albany Indiana United States 707 Pillsbury Lane, New Albany, Indiana, United States, 47150 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Food Preparation Associate Part time 3:30 p.m. to 7:00 pm weekdays only $13.50 hourly + bonus Kraft Heinz Newberry Kraft_Heinz_Newberry_SC 1c985aad-a0a9-4e52-b916-2b4067c26c83 Newberry South Carolina United States 3704 Louis Rich Rd, Newberry, South Carolina, United States, 29108 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Shiftfillers On-site Manager PPG Greenville Direct_Hire 900725 Greenville South Carolina United States Greenville, South Carolina, United States, 29605 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. Our on-site managers are responsible for establishing and maintaining the smooth operation of your workforce of teammates who w...
General Labour Associates $17.00+ hourly Same day pay Sazerac New Albany Direct_Hire 896707 New Albany Indiana United States New Albany, Indiana, United States, 47150 Join Shiftfillers and become part of the dedicated team that gets products and orders ready for our client’s customers. You will be processing, preparing, picking, packing and shipping customer orders. If you like a fast-paced, physical position t...
Maintenance Technician Mechanical Start 11:30 P.M. – 8:00 A.M. $21 - $24 hourly with benefits Schlumberger Rosharon Direct_Hire 891881 Rosharon Texas United States Rosharon, Texas, United States The Maintenance Technician Mechanical is a specialized technician who follows a specifictraining program and is a member of the maintenance team with the important role ofmaintaining the reliability of our equipment. The Maintenance Technician Mec...
Machinist Start 2:30 P.M – 10:30 P.M. $23 - $26 hourly with benefits Schlumberger Houston Direct_Hire 887957 Houston Texas United States Houston, Texas, United States, 77054 The Machinist is responsible for helping provide safe, efficient, and reliable product and servicedelivery to customers and identifying opportunities to improve service delivery. The Machinistensures equipment is delivered on time and according to...
Bulk Plant Operator Start 12:00 A.M $23 hourly with benefits Schlumberger Midland Direct_Hire 887551 Midland Texas United States Midland, Texas, United States, 79706 The Bulk Plant Operator operates the district bulk plant facilities so that the prepared products and bulk materials can be delivered to well sites, while maintaining excellent quality control and in accordance with company policies and procedures...
Materials Handler Start 7:00 A.M. – 3:30 P.M. $17 - $19 hourly with benefits Schlumberger Sugar Land Direct_Hire 887545 Sugar Land Texas United States Sugar Land, Texas, United States, 77478 Position Purpose: Training with assistance on all areas of material handling and distribution including unloading, distribution, output documentation, delivery, locating, interpreting information, separating duties, packing, assembly of kits for m...
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